The 12 Questions That Fix Bad Business Decisions Before They Cost You
Episode 20 of 20
Mar 2, 2026
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About this episode
AI answers the question you give it. It has no interest in whether you asked the right one.
Last year, a theft at one of my guarded warehouses forced me to confront this. Our investigation gave accurate answers to the wrong question. We had been asking how to fix what broke. We never asked what we were actually trying to protect.
That gap is where most bad business decisions live.
I read Warren Berger's The Book of Beautiful Questions to fix this. Not to use AI better. To find the questions I was not thinking to ask at all. This video walks through the 12 questions I now use on every significant decision — tested against real incidents from running a 50-city security operation.
For the full essay with the warehouse incident and the thinking behind each question in detail, read here: https://www.kiranbrahma.com/blog/the-questions-that-fix-bad-business-decisions-before-they-cost-you/
If you are interested to explore in more details, do give the book a read
The Book of Beautiful Questions - https://amzn.to/3PbqEbl
Please Note
The Video was created on Google Vids - https://workspace.google.com/intl/en_in/products/vids/
The Audio is AI Narrated and I used google Vids to create the voice over. Images were generated using Nano Banana 2
The script and all other written content was generated by me but I used AI to edit
Last year, a theft at one of my guarded warehouses forced me to confront this. Our investigation gave accurate answers to the wrong question. We had been asking how to fix what broke. We never asked what we were actually trying to protect.
That gap is where most bad business decisions live.
I read Warren Berger's The Book of Beautiful Questions to fix this. Not to use AI better. To find the questions I was not thinking to ask at all. This video walks through the 12 questions I now use on every significant decision — tested against real incidents from running a 50-city security operation.
For the full essay with the warehouse incident and the thinking behind each question in detail, read here: https://www.kiranbrahma.com/blog/the-questions-that-fix-bad-business-decisions-before-they-cost-you/
If you are interested to explore in more details, do give the book a read
The Book of Beautiful Questions - https://amzn.to/3PbqEbl
Please Note
The Video was created on Google Vids - https://workspace.google.com/intl/en_in/products/vids/
The Audio is AI Narrated and I used google Vids to create the voice over. Images were generated using Nano Banana 2
The script and all other written content was generated by me but I used AI to edit