About Me
The Short Version
I run a security and staffing company in Delhi. We provide blue-collar workerforce across manufacturing, logistics, and security operations. I took over the businessafter my father passed away suddenly in 2019.
I write because it helps me think. If something useful comes out of that for you, even better.
The Longer Story
My path to running a manpower business wasn’t planned.
I did the conventional things first — engineering at NIT Hamirpur, MBA from ISB, corporate/startup jobs at places such as L&T, Reliance Jio, and Ola. I worked in infrastructure, telecom, transportation, clean-tech. I helped build startups and watched some fail. Each role taught me something about how businesses actually work versus how they’re supposed to work.
In 2018, I started a last-mile logistics company called Interstellar. Custom-designed two-wheelers, battery packs, the whole ambitious setup. Then my father died unexpectedly in 2019, and I had to shut it down to take over his security business, Knighthood.
That transition broke most of what I thought I knew about business.
Running Knighthood means managing thousands of workers, navigating brutal cash flow cycles, and making decisions where the “right answer” from business school doesn’t exist. It’s messy. It’s humbling. And it’s completely different from anything I’d read in a book.
Why I Write
Here’s the selfish truth: writing makes me a better thinker.
When I force myself to explain a decision I made — like walking away from a ₹48 lakh monthly contract, or why I spent ₹60,000 a year on AI tools, I discover holes in my own reasoning. The fuzzy logic that felt solid in my head falls apart on paper. That’s when real learning happens.
So this blog is my learning mechanism. I write with clear intent to understand things better myself. If that helps someone else along the way, that’s a bonus I didn’t plan for but have come to appreciate.
What You’ll Find Here
Most business content targets two extremes: VC-funded startups chasing hypergrowth, or Fortune 500 companies with unlimited resources.
But what about the rest of us? The founders doing ₹3-20 lakh profit per month, trying to build something sustainable without external funding or massive teams?
That’s the gap I’m trying to fill here. I share the practical tools, processes, and strategies I’ve developed while running my business. Think of it as notes from someone figuring it out in real time, not polished advice from someone who’s already made it.
Expect:
- Real numbers — not “significant revenue growth,” but actual figures and the math behind my decisions
- Experiments that failed — I’ve had plenty, and they taught me more than the wins
- Mental models I’ve borrowed — from physics, economics, history, wherever good thinking lives
- AI for non-technical founders — practical applications that save time, not chatbot tricks. I am currently building a series of posts to understand AI in more depth
- Personal Podcast Library - Over past few months, I have been developing a series of podcasts that I listen to during my commute and at gym
The Other Stuff
I also ran Articlus, an interior design firm I co-founded with college friends in 2012. We’ve done over 50 projects and taught me a lot about cash flow management, customer communications and why systems win over people.
Outside work, I travel when I can, take photographs, read more than I probably should, and tinker with technology to see what actually improves how I work.
A Fair Warning
I don’t have all the answers. I’m not writing from a mountaintop after “making it.” I’m sharing notes from the same uncertain ground you’re standing on.
Take what’s useful. Ignore what isn’t. Build something that works for your situation.
If something here helped you solve a specific problem, I’d genuinely like to hear about it. Those messages are the only metric I care about.